[via inluminent.com, 1]
Companies habitually charge less than they could for new offerings. It\’s a terrible habit.
According to the authors – Michael V. Marn, Eric V. Roegner, and Craig C. Zawada – prices of new products are only in 1 or 2 cases out of 10 calculated correctly [2]. In all other cases the run for the big money is said to be more important that the appropriate price. Product prices are often tied to the prices of their strongest competitor etc.
Finding the highest, lowest possible price and other guidelines pointed out in this article should help companies to approach the real value of new products.
[1] http://www.inluminent.com/weblog/archives/2003/08/20/on_pricing_a_new_product/
[2] http://www.inc.com/articles/2003/07/pricing.html
